Business Club
The concept of the ‘Business Club’ is part of the growing tendency of businesses and social organisations to direct their communication and marketing strategies towards corporate social responsibility, somewhere between patronage and sponsorship.
In the case of the Trade Fairs and Congress Center of Málaga, the ‘Business Club’ seeks to involve companies or organisations in the relevant field of influence in its work through linking their image to enhance their commitment to boosting economic and social activity through the organisation and hosting of events, while occupying a leading role in the sphere of said events.
FYCMA intends to intensify its relationship with other organisations in the economic and social sphere in the context of an agreement beneficial to both parties.
Currently these are the members of the Business Club: